The two parts of every move

  1. Import: your new host copies your audio files, artwork, and show notes from the old RSS feed.
  2. Redirect: your old host tells every app and directory that the show has moved, using an HTTP 301 redirect on the old feed URL.

The import gives your new host a copy. The redirect moves your audience to it.

Step 1: Prepare your old feed

Transistor’s import checklist covers the problems that block most moves:

CheckWhy it mattersWhat to do
Owner email shows in the feedThe new host emails that address to verify you own the showAsk your old host to display it if it’s hidden
Feed is unlockedA locked feed (podcast:locked set to “yes”) blocks importsSet the lock to “No” in your old host’s settings
Every episode is in the feedSome hosts limit how many episodes appear in the feedConfirm the feed’s episode count matches your total
Dynamic ads are offYou want clean audio, not audio with stitched-in adsTurn off ad insertion before importing
Every episode has a valid publish dateBlank or future dates can break the importCheck each episode’s date in the feed

Step 2: Export what won’t move

Download your historical analytics from the old host. Transistor notes that analytics don’t migrate between hosts, so stats on the new host start fresh. Save any data you’d need for sponsors.

Step 3: Import into the new host

Most hosts start from your old RSS feed URL:

Large back catalogs can take a while to copy. Don’t redirect until the import has finished and the new feed shows every episode.

Step 4: Redirect the old feed (the step that keeps followers)

In your old host’s settings, find the feed redirect option and paste your new feed URL. This sets a 301 redirect, so every app still using the old feed gets sent to the new one.

Apple’s rules for a feed move:

Most third-party hosts handle the redirect for you. When the redirect is in place, Apple says you don’t need to do anything else in Apple Podcasts Connect. Apple Podcasts Connect also lets you change the feed URL by hand if your old feed can’t be redirected.

Step 5: Update Spotify and check the other directories

Transistor’s guide also updates the feed in Spotify’s podcaster dashboard: open the show’s settings, click “Update,” paste the new feed URL, and confirm. Then publish your next episode on the new host and check that it shows up in Apple Podcasts, Spotify, and the other apps your listeners use.

Step 6: Wait before you cancel the old host

Transistor recommends waiting two weeks before deleting the old account. Apple’s guidance is to keep the redirect for at least four weeks. If cancelling would remove your redirect, keep the old account until both windows have passed. Some hosts keep the redirect running after you cancel, so ask your old host what it does.

Moving checklist

DoneTask
☐Owner email visible, feed unlocked, all episodes present, dynamic ads off, valid dates
☐Historical analytics exported
☐Import complete and episode count matches
☐301 redirect set at the old host
☐New feed has itunes:new-feed-url
☐Feed updated in Spotify’s dashboard
☐New episode confirmed in Apple Podcasts and Spotify
☐Old account kept at least four weeks

Choosing where to move

Sources